About Us
Roohani
Crafted for the soul. Designed for life.
Roohani is contemporary Indian wear for the modern woman who refuses to choose between heritage and ease, tradition and trend.
Founded in 2024, we translate India's richest craft traditions into clean, confident silhouettes that move effortlessly from boardroom to celebration, season to season, moment to memory.
Our Craft
We partner directly with master artisans across India's heritage clusters:
Jaipur's block-printers. Lucknow's chikankari karigars. Bengal's jamdani weavers. Bhagalpur's tussar specialists. Kashmir's aari embroiderers.
Every piece honors their skill. Every purchase protects their legacy.
From handwoven mulmul and chanderi to pure silk and velvet, our fabrics are responsibly sourced and chosen for softness, drape, and longevity.
Our Design Philosophy
We obsess over three things:
Flawless fit
Inclusive sizing from XS to 6XL, designed on real bodies.
Thoughtful details
Hidden pockets. Adjustable sleeves. Nursing-friendly openings. Because luxury should serve life, not the other way around.
Versatility
Pieces you'll style six ways, wear for years, and never want to replace.
Our Promise
At Roohani, we don't chase trends — we build wardrobes.
A crisp cotton kurta for Monday ease. A hand-embroidered anarkali for wedding season. A co-ord set that goes from Zoom to dinner without missing a beat.
Every collection is rooted in authenticity, comfort, and quiet luxury.
How We Work
Women-led. India-based. Powered by technology and old-world craftsmanship.
We practice minimal-waste pattern-making, use eco-friendly dyes wherever possible, and ship in 100% recyclable packaging. Sustainability isn't a marketing line — it's how we operate.
Why Roohani?
Roohani means soulful.
And that's exactly what we create: clothes that feel deeply personal, timeless yet current, luxurious yet lived-in.
It's the rustle of mulmul against your skin.
The compliment from a stranger.
The quiet confidence of wearing something made with soul.
Welcome to Roohani.
