ShopRoohani has a really beautiful collection — think everyday kurtas, festive suit sets, co-ord sets, and occasion-wear that actually feels wearable, not just pretty on a hanger. Whether you need something for a casual day out, an office look, or a wedding function, you'll find options across all these categories. The brand focuses on keeping things elegant but affordable — so you're not compromising on style or your budget.

Honestly, this is the question everyone asks before buying from a new brand — and it's fair. ShopRoohani uses carefully sourced fabrics like cotton, rayon, georgette, and chanderi depending on the collection. The stitching quality and finish are checked before dispatch. Most customers who switch from bigger brands say they're surprised by how premium the fit and fabric feel compared to the price point. Still not sure? Check the product descriptions — fabric details are clearly mentioned for every piece.

This is a fair question to ask any online brand. Our regular prices reflect the actual selling price — the sale prices are genuine reductions applied to end-of-season stock, overstock on specific colours, or promotional periods. You can verify this by checking when specific products were first listed — if a product has been at 40% off since it was first added, the "original price" is questionable. Our sale products are always current season styles at reduced prices, not permanent markdowns dressed as discounts.

Colour variation between product photography and actual fabric is an industry-wide reality — screens and studio lighting affect how colours appear. We describe the exact fabric and shade in each product listing. If the delivered colour is significantly different from the product description (not just slightly different from your screen's display), this qualifies as an incorrect item and is covered under our exchange policy. We recommend reading the fabric description carefully, particularly for colours that can vary widely on screens — mint versus sage, lavender versus grey-purple.

Currently, ShopRoohani offers standard sizes as listed on each product page. For fit queries before ordering, our customer support team can help you assess which size works best based on your measurements. Many common fit issues — salwar ankle width, kurta length — are straightforward local tailor alterations that cost very little and take under an hour. We recommend identifying a good local tailor for this kind of finishing adjustment.

Yes, completely. ShopRoohani uses secure payment gateways and your personal and payment information is protected. You can pay via UPI, net banking, debit/credit cards, or cash on delivery — whichever you're comfortable with. The brand has been serving customers across India and the shopping experience is smooth and trustworthy. If you ever face any issue, customer support is available to help resolve it quickly.

Standard delivery within India is 3 to 7 business days for most pin codes. Tier-1 cities (Delhi, Mumbai, Bengaluru, Jaipur, Lucknow) typically receive within 3 to 5 days. Remote pin codes and Tier-3 areas can take 7 to 10 business days. Order tracking is available from dispatch — use the Track Order page with your order number. During peak wedding seasons (October–December and April–June), processing time can extend by one to two days due to order volume.