Privacy policy

At Roohani, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our Website (shoproohani.myshopify.com) or make a purchase.

By using our Website, you consent to the practices described in this policy.

1. Information We Collect

1.1 Information You Provide to Us

When you interact with our Website, we may collect:

Account & Order Information:

  • Name, email address, phone number
  • Billing and shipping address
  • Payment information (processed securely via third-party gateways; we do not store card details)
  • Order history and preferences

Communication Information:

  • Messages sent via contact forms, email, WhatsApp, or social media
  • Customer service interactions
  • Feedback, reviews, and testimonials

Custom Order Details:

  • Measurements, style preferences, personalization requests

1.2 Information Collected Automatically

Technical Information:

  • IP address, browser type, device information
  • Pages visited, time spent, clickstream data
  • Cookies and tracking technologies (see Section 7)

Location Data:

  • Approximate location based on IP address (for shipping and tax purposes)

2. How We Use Your Information

We use your information to:

✅ Process and fulfill your orders (payment, shipping, delivery)
✅ Communicate with you (order updates, shipping notifications, customer support)
✅ Improve our products and services (feedback analysis, quality control)
✅ Personalize your experience (product recommendations, size suggestions)
✅ Send marketing communications (new collections, offers, styling tips) — only if you opt in
✅ Prevent fraud and ensure security (verify transactions, detect suspicious activity)
✅ Comply with legal obligations (tax, accounting, legal requirements)
✅ Analyze Website performance (traffic, user behavior, conversions)

3. Legal Basis for Processing (India)

We process your personal data based on:

  • Contractual necessity (to fulfill your order)
  • Consent (for marketing emails, SMS, WhatsApp updates)
  • Legitimate interests (fraud prevention, business analytics, customer service)
  • Legal obligations (tax compliance, record-keeping under Indian laws)

4. How We Share Your Information

We do not sell or rent your personal information to third parties.

We may share your data with:

4.1 Service Providers

  • Payment gateways (Razorpay, Paytm, Stripe, PayPal, etc.)
  • Shipping & logistics partners (Delhivery, Blue Dart, India Post, FedEx, DHL, etc.)
  • E-commerce platform (Shopify and its sub-processors)
  • Email & SMS providers (for transactional and promotional communications)
  • Analytics tools (Google Analytics, Meta Pixel, etc.)

These providers are contractually obligated to protect your data and use it only for specified purposes.

4.2 Legal & Compliance

We may disclose your information if required by law, court order, or government authority, or to:

  • Enforce our Terms and Conditions
  • Protect our rights, property, or safety
  • Prevent fraud or illegal activity

4.3 Business Transfers

If Roohani is acquired, merged, or sold, your information may be transferred to the new owner. You will be notified of any such change.

5. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill your orders and provide customer support
  • Comply with legal, tax, and accounting obligations (typically 7 years under Indian law)
  • Resolve disputes and enforce our policies

After this period, we will securely delete or anonymize your data.

You can request deletion of your account and data at any time (see Section 10).

6. Your Rights & Choices

6.1 Access & Correction

You can view and update your account information anytime by logging into your account or contacting us.

6.2 Marketing Opt-Out

You can unsubscribe from promotional emails by clicking "Unsubscribe" at the bottom of any email, or by contacting us.

Note: You will still receive transactional emails (order confirmations, shipping updates) even if you opt out of marketing.

6.3 Data Deletion

You can request deletion of your personal data by emailing hello@shoproohani.com. Please note:

  • We may retain certain information as required by law
  • Deletion may prevent us from providing customer support for past orders

6.4 Do Not Track (DNT)

Our Website does not currently respond to "Do Not Track" browser signals.

7. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences and cart items
  • Analyze Website traffic and user behavior
  • Deliver personalized ads and content
  • Improve Website performance

Types of Cookies We Use:

Type Purpose Duration
Essential Enable basic site functionality (cart, login) Session
Analytics Track site usage and performance (Google Analytics) Up to 2 years
Marketing Personalized ads (Meta Pixel, Google Ads) Up to 2 years
Preference Remember your settings (language, location) Up to 1 year

You can control cookies through your browser settings. Disabling cookies may affect Website functionality.

For more details, visit our [Cookie Policy] (optional: create separate page).

8. Third-Party Links

Our Website may contain links to third-party websites (social media, blogs, partner sites).

We are not responsible for the privacy practices of these sites. Please review their privacy policies before sharing any information.

9. Data Security

We implement industry-standard security measures to protect your data:

  • SSL/TLS encryption for all data transmission
  • Secure payment gateways (PCI-DSS compliant)
  • Restricted access to personal data (only authorized personnel)
  • Regular security audits and updates

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

You are responsible for:

  • Keeping your account password confidential
  • Logging out after using shared devices
  • Notifying us immediately if you suspect unauthorized access

10. Children's Privacy

Our Website is not intended for children under 18.

We do not knowingly collect personal information from minors. If we discover that a child under 18 has provided us with personal data, we will delete it immediately.

If you believe a child has shared information with us, please contact us at hello@shoproohani.com.

11. International Users

Our primary operations are in India. If you access our Website from outside India, your data may be transferred to and processed in India.

By using our Website, you consent to the transfer of your data to India, which may have different data protection laws than your country.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

We will notify you of significant changes by:

  • Posting the updated policy on this page with a new "Last Updated" date
  • Sending an email notification (if you have an account)

Your continued use of the Website after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Email: hello@shoproohani.com
Phone/WhatsApp: [+91 XXXXX XXXXX]
Address: [Your Registered Business Address]

Data Protection Officer (if applicable): [Name & Email]

14. Governing Law

This Privacy Policy is governed by the laws of India, including:

  • Information Technology Act, 2000
  • Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
  • Consumer Protection Act, 2019

Any disputes shall be subject to the exclusive jurisdiction of courts in [Your City, State].

By using our Website, you acknowledge that you have read and understood this Privacy Policy.

Roohani — Crafted for the soul. Designed for life.