About Roohani

Roohani is an Indian women's ethnic wear brand rooted in Lucknow, Uttar Pradesh — the city that has always understood that clothing is not just fabric, but feeling.

We specialise in handcrafted festive and occasion wear — Anarkali suits, Lehenga Choli sets, Kurta sets, mirror-work embroidered tops, and everyday ethnic essentials — designed for the Indian woman who wants to feel genuinely beautiful, not just dressed.

Our craft

Every piece in our collection draws from India's rich textile traditions. We work with mirror work (shisha embroidery), Aari chain-stitch, Resham threadwork, Shibori hand-dyeing, and hand-painted organza — techniques passed down through generations of Indian artisans. When you buy from Roohani, you are wearing something made with real hands, real skill, and real intention.

Our range

Roohani products span ₹499 to ₹20,420 — from everyday cotton kurta sets to designer lehenga choli sets for weddings. We believe that festive fashion should be accessible without being mass-produced.

• Anarkali Suits — Floor-length, flared, and regal. For weddings, receptions, and every occasion that deserves an entrance.
• Lehenga Choli — Full-flare georgette and art silk lehengas for weddings, sangeet, and Navratri.
• Kurta Sets — Mirror work, Aari embroidery, and floral cotton sets for festive and daily wear.
• Fusion Wear — Indo-western dresses, peplum tunics, and kaftan sets for the woman who moves between traditions.

Our values

We are craft-first. We are honest about what our pieces are made of and how they are meant to be worn. We believe ethnic fashion is not a costume — it is an identity. And we make clothes that honour that.

Roohani is based in Lucknow, India. For queries, reach us at hello@shoproohani.com.